Friday, January 2, 2009
I just got my new issue of Car & Driver (I get C&D, Hot Rod, Automobile, and occasionally Road and Track), and there was a short story in the Upfront section that caught my eye. I thought I'd like to share it with those of you who don't get C&D or just stare at the photos instead of reading it.
Well, to the story: It seems that Caterham (who has the rights to the lotus 7, in case you didn't know) has set up a website that lets people enter design ideas for their new car they plan to sell in 2011. After all the entries are sorted out, a voting process will begin. C&D isn't quite clear on this, but I think they mean that anyone can vote on their favorite design. The website is www.splitwheel.com (or you can just click on this post's title)
I also realized something that Caterham probably realized, too. This saves them a ton of money in hiring designers and cuts design-to-production time. For a small company like Caterham, that can be a life saver.
