Saturday, April 18, 2009


Ford created a landmark, a tribute to a legend, the GT supercar. It was priced well under rivals from other companies and was a car upwards of 200 MPH. It's downfall: the blue oval. If Lamborghini would've stolen Ford's design plans and put a Lambo badge on it, they could have sold it for three times as more AND have more demand.
This is the sad truth in the supercar business. Ultra-luxury concoctions from long-established makers of exotics automatically get a thumbs-up, while homegrown, and often cheaper, supercars are ignored and dismissed as inferior. Take the Corvette ZR1 for example. Many hail it as a miracle, but still others say it is horrible just because it is a GM creation from America. In the Eighties, when Ferrari 308s were beat by the little four-door Dodge Omni GLH-S, the Ferrari still got a better rap than the then-new ZR-1 Corvette from the Eighties, which was an altogether much better car. If you take a car from a company with supercar history and make it expensive, people will think it is better. Who cares about the interior? As Jay Leno said (this may not be an exact quote): "People complain about the Corvette's interior. I say, just use the 150k you save by getting a Corvette to get a good interior." Leno also says that, out of all his supercars, which includes Lamborghinis and Ferraris, the 'Vette is the most practical and is very exhilarating. Take that, Italy!

 

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