Sunday, June 28, 2009

A Return To Sweeden



Though it is not completely certain yet, it seems that the Swedish supercar manufacturer Koenigsegg will buy out the company and aid a return to its Swedish roots. This could spell many things for Saab; a production version of the 2006 Aero X concept shown on top is being widely called for. There are many ways Koenigsegg, as a well-funded and notable company, can do with Saab, but I have a hunch that not much about the market segment or targeted buyers will change. The quality will probably improve and styling will change, but other than that it'll be the same old Saab we've known since its birth.
I think that Koenigsegg is smart enough to know that, like Porsche, a supercar company needs a strong base to succeed. Porsche is, if not the wealthiest, one of the wealthiest automakers on Earth right now, and that was because they own VW, which was the third-largest automaker last year. Koenigsegg should keep Saab as what it is, a mid-range brand with luxurious pretensions. People will be more willing to buy a car made by a supercar company than by GM because supercars must justify their price with extremely high standards of quality. If koenigsegg keeps Saab in the price range it is currently, they can revive the company and keep themselves in the game by doing so. Photo from autospectator.com

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