Wednesday, January 6, 2010
Tata, the company famous for creating the cheapest car on Earth, has been trying to break into the world scene for some time with both more microcars for their home market, India, and larger cars bound for the rest of the world. One of these larger new car concepts is the Tata Pr1ma, an attractive compact sedan with dimensions almost exactly like the Volkswagen Jetta. The company contracted the famed design house of Pininfarina to design the car, and the results were great. The concept was first shown at the 2009 Geneva Auto Salon, and it showed most of the world that Tata was a more formidable up-and-coming force to be dealt with, at least stylistically. If the Pr1ma was to come to the US as a production model, it would be a major force in the compact market. Though it doesn't quite fit in with the sporty econoboxes that make up most of the current US compact market, that is definitely not a bad thing. This smallish sedan gives the impression of a much higher-class vehicle, showing that Pininfarina design makes a big difference.
