Showing posts with label Acura. Show all posts
Showing posts with label Acura. Show all posts

Wednesday, January 6, 2010


Tata, the company famous for creating the cheapest car on Earth, has been trying to break into the world scene for some time with both more microcars for their home market, India, and larger cars bound for the rest of the world. One of these larger new car concepts is the Tata Pr1ma, an attractive compact sedan with dimensions almost exactly like the Volkswagen Jetta. The company contracted the famed design house of Pininfarina to design the car, and the results were great. The concept was first shown at the 2009 Geneva Auto Salon, and it showed most of the world that Tata was a more formidable up-and-coming force to be dealt with, at least stylistically. If the Pr1ma was to come to the US as a production model, it would be a major force in the compact market. Though it doesn't quite fit in with the sporty econoboxes that make up most of the current US compact market, that is definitely not a bad thing. This smallish sedan gives the impression of a much higher-class vehicle, showing that Pininfarina design makes a big difference.

But the Pininfarina lines also pose a problem. Though the car definitely has its own style, that style is achieved by combining aspects of cars in almost every segment. If you look at the side, the profile reminds one of a Lexus GS, the grille design recalls the Opel Insignia, and the trunk looks like a stylized Acura RL trunk or more recently that of a Suzuki Kizashi. So, overall, the Tata Pr1ma is a great-looking compact sedan, but not distinctive enough from luxury sedans, of which it definitely isn't. I'm not saying it should look worse, but that maybe the next generation should be more...different.

Friday, July 24, 2009

A few days ago, some photos appeared of a supposedly new, redesigned Acura RDX, Acura's base crossover, on many spy photo websites. Apparently somebody up there in Acura decided that they could use this sudden hype to their advantage by quickly and quietly switching around their website model overview and online builder to showcase the new RDX and therefore launch it, quietly and unceremoniously, online. The new car has a sleeker body style, more features, and a base price of around $35,000. Some models won't be available until fall of this year, but most are able to be delivered to your local dealership right now. Check it out online at Acura.com! Photo from blogcdn.com

 

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