Showing posts with label configurators. Show all posts
Showing posts with label configurators. Show all posts

Wednesday, August 26, 2009

The world's cheapest car, the Tato Nano, is vouching on launching in the US after some redesign to meet standards, and I was surfing their website today when I ran into a fun configutator which includes decals and Y-spoke wheels reminiscent of ones used on Shelby Cobras. Another thing worthy of mentioning is that there are regular colors and then "luxury colors", which change the trim level automatically by selecting them. So if you like the yellow that we've seen the Nano in most but don't like the giant black-plastic piece on front and want it to be body-color, you can't do that because you can't have the luxury level with a base color. anyways, the configurator is at http://tatanano.inservices.tatamotors.com/tatamotors/index.php?option=com_content&task=view&id=182&Itemid=203, but if you don't want to copy and paste that mouthful you can just click on this post's title and it'll bring you to the configurator. It'll distract you sufficiently from work.

Friday, July 24, 2009

A few days ago, some photos appeared of a supposedly new, redesigned Acura RDX, Acura's base crossover, on many spy photo websites. Apparently somebody up there in Acura decided that they could use this sudden hype to their advantage by quickly and quietly switching around their website model overview and online builder to showcase the new RDX and therefore launch it, quietly and unceremoniously, online. The new car has a sleeker body style, more features, and a base price of around $35,000. Some models won't be available until fall of this year, but most are able to be delivered to your local dealership right now. Check it out online at Acura.com! Photo from blogcdn.com

Tuesday, March 3, 2009


Congratulations! The fact that you are even reading this makes you relatively tech-savvy. Today's post is all about comparing online configurators for many ultra-luxury cars like Bentley and Bugatti. Often they are much better than the ones for mainstream manufacturers, but some are not and I'll tell you why.

We'll start with Aston Martin because it is my least favorite. Though they started with a good idea, having a 3-D model to show the customer's (or bored guy's) optioned car virtually online, the design process pretty much shorts out there. First of all, you need to use the excruciatingly slow (compared to Google Chrome and Mozilla) Internet Explorer to even access their configurator, and once you get there it's not worth it. The 3-D model they have is very unrealistic and looks like a not-painted-yet clay model. On the interior, you can barely see any change in the colors or trim and it takes forever to load.
Much better is the redesigned Bentley configurator. You can use a faster Internet type, it is straightforward, and most of all, it is high-quality and gives an expensive impression, which is the point. With the Aston-Martin configurator, I got the impression that Tata might use something like it for their Nano. Overall, the Bentley is my favorite configurator.
Bugatti also has a configurator, and it comes off very good-looking, but I have to give it low marks because the interior optioning is not straightforward. It gives about four interior layout options, but no sign how to choose them or if your choice has been applied. Maserati also has a configurator, and it is nice but occasionally complicated in use. picture of Maserati configurator from www.teamstradale.com

 

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